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Broadway to Main StreetHow Show Tunes Enchanted America$
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Laurence Maslon

Print publication date: 2018

Print ISBN-13: 9780199832538

Published to Oxford Scholarship Online: September 2018

DOI: 10.1093/oso/9780199832538.001.0001

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“And My Fair Lady Is a Terrific Show, They Say”

“And My Fair Lady Is a Terrific Show, They Say”

The Record Producer and the Blockbuster of Broadway

Chapter:
(p.105) Chapter 8 “And My Fair Lady Is a Terrific Show, They Say”
Source:
Broadway to Main Street
Author(s):

Laurence Maslon

Publisher:
Oxford University Press
DOI:10.1093/oso/9780199832538.003.0008

When Goddard Lieberson assumed the role of executive vice president at Columbia Records in the mid-1940s, he established the greatest powerhouse for the recording of Broadway material in the twentieth century. Lieberson produced studio versions of unrecorded Broadway classics; acquired and produced some of the biggest hit albums of the 1950s and 60s; and oversaw a battalion of single releases of Broadway material for the pop charts. He also masterminded the initiatives of the Columbia Record Club and the advent of stereo, both of which enabled additional revenue streams for Broadway material. Lieberson’s masterwork was the cast album of My Fair Lady, released originally in mono, then rerecorded in stereo; it became one of the most ubiquitous and successful albums of all time.

Keywords:   Goddard Lieberson, My Fair Lady, The Pajama Game, Julie Andrews, Rex Harrison, Alan Jay Lerner

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