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Broadway to Main StreetHow Show Tunes Enchanted America$
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Laurence Maslon

Print publication date: 2018

Print ISBN-13: 9780199832538

Published to Oxford Scholarship Online: September 2018

DOI: 10.1093/oso/9780199832538.001.0001

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The Jewish Population of Tennessee

The Jewish Population of Tennessee

Sheet Music and the Imprimatur of Broadway

(p.9) Chapter 2 The Jewish Population of Tennessee
Broadway to Main Street

Laurence Maslon

Oxford University Press

At the beginning of the twentieth century, the first way that the imprimatur of Broadway reached consumers was through the immense distribution of colorful and tuneful sheet music. Early music publishers learned quickly that associating a song with a Broadway show such as the Ziegfeld Follies, Broadway personalities such as Al Jolson and Fanny Brice, or Broadway composers such as Victor Herbert gave that tune a special identity that increased its popularity. In addition, music publishers, such as Max Dreyfus, were major power brokers in the popular music industry, yielding the ability to make a song into a hit, and continued to be influential through the first half of the twentieth century.

Keywords:   Sheet music, Music published, ASCAP, Al Jolson, Ziegfeld Follies, Show Boat, After the Ball

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