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Broadway to Main StreetHow Show Tunes Enchanted America$
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Laurence Maslon

Print publication date: 2018

Print ISBN-13: 9780199832538

Published to Oxford Scholarship Online: September 2018

DOI: 10.1093/oso/9780199832538.001.0001

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History Has Its Eyes on You

History Has Its Eyes on You

The Internet and the Mixtape of Broadway

(p.209) Chapter 14 History Has Its Eyes on You
Broadway to Main Street

Laurence Maslon

Oxford University Press

A generational change at the beginning of the twenty-first century intersected with the technological advance of the Internet to provide a renaissance of Broadway music in popular culture. Downloading playlists allowed the home listener to become, in essence, his/her own record producer; length, narrative, performer were now all in the hands of the consumer’s personal preference. Following in the footsteps of Rent (as a favorite of a younger demographic), Lin-Manuel Miranda’s Hamilton emerged as the greatest pop culture/Broadway musical phenomenon of the twenty-first century; its cast album and cover recording shot up near the top of music’s pop charts. A rediscovery of the power of Broadway’s music to transform listening and consumer habits seems imminent with the addition of Hamilton and Dear Evan Hansen to a devoted fan base—and beyond.

Keywords:   Internet, Download, Playlist, Rent, Lin-Manuel Miranda, Jay-Z, Glee, Wicked, Hamilton, Dear Evan Hansen

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