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Deities and DevoteesCinema, Religion, and Politics in South India$
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Uma Maheswari Bhrugubanda

Print publication date: 2018

Print ISBN-13: 9780199487356

Published to Oxford Scholarship Online: February 2019

DOI: 10.1093/oso/9780199487356.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 28 January 2020

Performing Deities and Devotees

Performing Deities and Devotees

Debating Film-Making Practices

Chapter:
(p.188) 5 Performing Deities and Devotees
Source:
Deities and Devotees
Author(s):

Uma Maheswari Bhrugubanda

Publisher:
Oxford University Press
DOI:10.1093/oso/9780199487356.003.0006

Chapter 5 adopts the framework suggested by Partha Chatterjee for the study of popular culture wherein the critical focus is on disciplinary practices rather than underlying beliefs or concepts. Therefore, it continues the previous chapter’s reflections on affect and embodiment through an anthropology of film-making and film-screening practices. Drawing on biographies and memoirs of film-makers and actors as well as personal interviews it tracks the debates within the disciplinary field of cinema and brings into view the diversity of perceptions and changing production and performance practices when it comes to representing divinity and religiosity. It also pays special attention to the unique modes of publicity and tailor-made marketing strategies adopted for these religious genres.

Keywords:   film technology, special effects, anthropology of film, discipline, popular culture, film publicity, film acting

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