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The Psychological and Cultural Foundations of East Asian CognitionContradiction, Change, and Holism$
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Julie Spencer-Rodgers and Kaiping Peng

Print publication date: 2018

Print ISBN-13: 9780199348541

Published to Oxford Scholarship Online: January 2018

DOI: 10.1093/oso/9780199348541.001.0001

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Analytic versus Holistic Cognition

Analytic versus Holistic Cognition

Constructs and Measurement

(p.105) Chapter 4 Analytic versus Holistic Cognition
The Psychological and Cultural Foundations of East Asian Cognition

Minkyung Koo

Jong An Choi

Incheol Choi

Oxford University Press

This chapter summarizes research on analytic versus holistic thinking, including locus of attention, causal perception, perception of change, tolerance of contradiction, and categorization—constructs that are widely studied in social psychology and other related fields, such as consumer psychology. The chapter also reviews the literature on the Analysis-Holism Scale (AHS): how it was developed and how it differs from scales that measure other cultural differences (e.g., individualism versus collectivism; independent versus interdependent self; dialectical versus linear self). Empirical evidence supporting the validity of the AHS in various cognitive domains is introduced. The chapter concludes with a review of recently published papers in which the AHS has been validated and utilized for various purposes.

Keywords:   Analysis-Holism Scale, cultural differences, cognition, causal perception, perception of change, tolerance of contradiction, analytic thinking, holistic thinking

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