This chapter explains why it is so easy to underestimate the importance of culture. It offers an explanation on what is happening in the West, arguing that many problems in the West can be traced back to falling intergenerational investment into trust-producing moral beliefs. It argues that growing self-absorption and concern for status have exacerbated the problems discussed earlier. The benefits and costs of multiculturalism are discussed. The implications that insufficient investment has for freedom and creativity are discussed. The book ends on a hopeful note. There is ample evidence in our recent past of effectuating strong cultural change (e.g., the environmental movement and the civil rights movement) for the better. When we understand the nature of big-picture problems, voters in democracies have shown the ability to act for the common good.
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