Jump to ContentJump to Main Navigation
Computing Possible Futures$
Users without a subscription are not able to see the full content.

William B. Rouse

Print publication date: 2019

Print ISBN-13: 9780198846420

Published to Oxford Scholarship Online: September 2019

DOI: 10.1093/oso/9780198846420.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 05 December 2019

Markets and Competitors

Markets and Competitors

Chapter:
(p.55) Chapter 4 Markets and Competitors
Source:
Computing Possible Futures
Author(s):

William B. Rouse

Publisher:
Oxford University Press
DOI:10.1093/oso/9780198846420.003.0004

This chapter focuses on humans as consumers of products and services as well as participants in designing these products and services. Human-centered design is a process of considering and balancing the concerns, values, and perceptions of all the stakeholders in a design. Attributes of importance to stakeholders, and the functions that provide these attributes, can be modeled and explored to plan new products and services. Modeling tools that are independent but share representations and data can enable the formulation and exploration of these models. Model-based analyses should compare planned offerings to those of the competition, including the likely reactions of competitors to these offerings. The status quo is compelling because the customer already has it and knows how to use it, and it requires little if any additional expenditures.

Keywords:   human-centered design, stakeholder, modeling tools, model-based analysis, competition

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .