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Becoming the World's Biggest Brewer – Artois, Piedboeuf, and Interbrew (1880-2000) - Oxford Scholarship Online
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Becoming the World's Biggest Brewer: Artois, Piedboeuf, and Interbrew (1880-2000)

Kenneth Bertrams, Julien Del Marmol, Sander Geerts, and Eline Poelmans

Abstract

AB InBev is today’s uncontested world leader of the beer market. It represents over 20 per cent of global beer sales, with more than 450 million hectolitres a year flowing all around the world. Its Belgian predecessor, Interbrew, was a success story stemming from the 1971 secret merger of the country’s two leading brewers: Artois and Piedboeuf. Based on first-hand material originating from company and private archives as well as interviews with managers and key family actors, this is the first study to explore the history of the company through the nineteenth and twentieth centuries.The story ... More

Keywords: beer, AB InBev, Interbrew, Artois, Piedboeuf, brewer, family firm

Bibliographic Information

Print publication date: 2019 Print ISBN-13: 9780198829089
Published to Oxford Scholarship Online: January 2020 DOI:10.1093/oso/9780198829089.001.0001

Authors

Affiliations are at time of print publication.

Kenneth Bertrams, author
Professor, Université Libre de Bruxelles

Julien Del Marmol, author
Researcher, Université Libre de Bruxelles

Sander Geerts, author
Junior Researcher, KU Leuven

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