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From Party Politics to Personalized Politics?Party Change and Political Personalization in Democracies$
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Gideon Rahat and Ofer Kenig

Print publication date: 2018

Print ISBN-13: 9780198808008

Published to Oxford Scholarship Online: July 2018

DOI: 10.1093/oso/9780198808008.001.0001

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Party Change and Political Personalization

Party Change and Political Personalization

A Critical Overview of the Literature

Chapter:
(p.223) 10 Party Change and Political Personalization
Source:
From Party Politics to Personalized Politics?
Author(s):

Gideon Rahat

Ofer Kenig

Publisher:
Oxford University Press
DOI:10.1093/oso/9780198808008.003.0010

Scholars tend to see the relationship between parties and personalization as a zero-sum game: when one declines, the other is expected to rise. Yet, while scholars of political personalization regard party decline as the starting point of their story, for scholars of party change personalization is only one of the possible outcomes of party decline. These two perspectives are critically examined here. Then the chapter surveys Wattenberg’s works, the only scholar who accorded the two phenomena equal weight. Next the challenges encountered by this common representation of the relationship between party change and political personalization as a zero-sum game are examined. The chapter ends by reviewing the issue of the causal direction of this relationship.

Keywords:   causal direction, party change, party decline, political personalization, Wattenberg, zero-sum relationship

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