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Computational Interaction$
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Antti Oulasvirta, Per Ola Kristensson, Xiaojun Bi, and Andrew Howes

Print publication date: 2018

Print ISBN-13: 9780198799603

Published to Oxford Scholarship Online: March 2018

DOI: 10.1093/oso/9780198799603.001.0001

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Computational Methods for Socio-Computer Interaction

Computational Methods for Socio-Computer Interaction

Chapter:
(p.399) 15 Computational Methods for Socio-Computer Interaction
Source:
Computational Interaction
Author(s):

Wai-Tat Fu

Mingkun Gao

Hyo Jin Do

Publisher:
Oxford University Press
DOI:10.1093/oso/9780198799603.003.0016

From the Arab Spring to presidential elections, various forms of online social media, forums, and networking platforms have been playing increasing significant roles in our societies. These emerging socio-computer interactions demand new methods of understanding how various design features of online tools may moderate the percolation of information and gradually shape social opinions, influence social choices, and moderate collective action. This chapter starts with a review of the literature on the different ways technologies impact social phenomena, with a special focus on theories that characterize how social processes are moderated by various design features of user interfaces. It then reviews different theory-based computational methods derived from these theories to study socio-computer interaction at various levels. Specific examples of computational techniques are reviewed to illustrate how they can be useful for influencing social processes for various purposes. The chapter ends with how future technologies should be designed to improve socio-computer interaction.

Keywords:   socio-computer interaction, textual analysis, sentiment analysis, social network analysis, computational techniques, social media

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