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Games User Research$
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Anders Drachen, Pejman Mirza-Babaei, and Lennart Nacke

Print publication date: 2018

Print ISBN-13: 9780198794844

Published to Oxford Scholarship Online: March 2018

DOI: 10.1093/oso/9780198794844.001.0001

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Punching above your weight: how small studios can leverage data for an unfair advantage

Punching above your weight: how small studios can leverage data for an unfair advantage

Chapter:
(p.357) Chapter 20 Punching above your weight: how small studios can leverage data for an unfair advantage
Source:
Games User Research
Author(s):

Lysiane Charest

Publisher:
Oxford University Press
DOI:10.1093/oso/9780198794844.003.0020

This chapter is aimed at small-to-medium-sized studios wanting to introduce analytics into their development process. It focuses on concepts and techniques that are most useful for smaller studios, and that require minimal skills. While money is always an issue, plenty of free analytics tools exist, whether they are third-party tools or simple in-house solutions. The chapter details how the most important factor is the availability of human resources.

Keywords:   Games User Research, User testing, Playtesting, Game development, User Experience, Play Experience, Game Analytics, Machine Learning, Telemetry, Behavioural Analysis, Monetization, Maturity Models

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