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Voters and Voting in ContextMultiple Contexts and the Heterogeneous German Electorate$
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Harald Schoen, Sigrid Roßteutscher, Rüdiger Schmitt-Beck, Bernhard Weßels, and Christof Wolf

Print publication date: 2017

Print ISBN-13: 9780198792130

Published to Oxford Scholarship Online: November 2017

DOI: 10.1093/oso/9780198792130.001.0001

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Ideological Voting in Context

Ideological Voting in Context

The Case of Germany during the Merkel Era

(p.209) 11 Ideological Voting in Context
Voters and Voting in Context

Matthias Mader

Harald Schoen

Oxford University Press

The chapter addresses whether the extent of ideological voting undertaken by German citizens varied in different media contexts in the period 2009 and 2015. Ideological voting is understood here as the choice of a political party on the basis of one’s ideological identity. We argue that in times of low ideological conflict, these identities may or may not become psychologically salient—and thus enter the calculus of voting—depending on the presence of relevant cues in the public discourse. This hypothesis is tested using thirty GLES Online Tracking surveys and the complementary GLES Long-Term Media Agenda Analysis. Our analysis shows considerable variation in the extent of ideological voting, both among the politically involved and among the politically uninvolved. In contrast to theoretical expectations, however, ideological voting did not increase with the salience of retirement and health issues among the issue public of the elderly.

Keywords:   ideological voting, social identity, media context, political involvement, issue publics

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