Jump to ContentJump to Main Navigation
Reinventing Business ModelsHow Firms Cope with Disruption$
Users without a subscription are not able to see the full content.

Henk Volberda, Frans A.J. Van Den Bosch, and Kevin Heij

Print publication date: 2017

Print ISBN-13: 9780198792048

Published to Oxford Scholarship Online: December 2017

DOI: 10.1093/oso/9780198792048.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 30 March 2020

Business Model Transformation

Business Model Transformation

Driven by Strategy or Customer?

(p.143) 6 Business Model Transformation
Reinventing Business Models

Henk Volberda

Frans van den Bosch

Kevin Heij

Oxford University Press

Chapter 6 explores the dynamics of business model innovation by discussing the interactions between Sony and Apple over the minidisc and the MP3 player. Seemingly, a period of business model renewal is likely to be followed by business model replication. Both renewal and replication can be internally driven, or externally driven. Combining types of business model innovation (replication versus renewal) with business model orientation (strategy-driven versus customer-driven) gives four variations of business model transformation: exploit and improve, explore and dominate, exploit and connect, and explore and connect. This chapter considers four firms for illustration: DSM, the Port of Rotterdam Authority, NXP Semiconductors, and IHC Merwede. If one thinks of the four approaches as quadrants in a matrix, these cases show how firms can change their position within that matrix over time.

Keywords:   business model transformation, strategy-driven, customer-driven, business model matrix, explore and dominate, explore and connect, exploit and improve, exploit and connect

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .