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RingtoneExploring the Rise and Fall of Nokia in Mobile Phones$
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Yves Doz and Keeley Wilson

Print publication date: 2017

Print ISBN-13: 9780198777199

Published to Oxford Scholarship Online: November 2017

DOI: 10.1093/oso/9780198777199.001.0001

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Toward a New Alignment?

Toward a New Alignment?

Chapter:
(p.133) 8 Toward a New Alignment?
Source:
Ringtone
Author(s):

Keeley Wilson

Publisher:
Oxford University Press
DOI:10.1093/oso/9780198777199.003.0008

This chapter begins with the arrival of Nokia’s first non-Finnish CEO and his frank assessment of Nokia’s situation being akin to a man on a burning oil platform. It describes his strategy to form an alliance with Microsoft in a bid to create a third ecosystem to compete against Apple and Android. This strategy rapidly failed, leading to significant losses and the ultimate demise of Nokia’s phone business with its sale to Microsoft. The chapter also describes how, under new chairmanship, the board began to play a much stronger strategic role which resulted in the rebirth of Nokia as one of the world’s leading telecoms infrastructure players.

Keywords:   three-pillar strategy, Microsoft alliance, redundancies, governance, board, divestment, acquisitions

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