Jump to ContentJump to Main Navigation
RingtoneExploring the Rise and Fall of Nokia in Mobile Phones$
Users without a subscription are not able to see the full content.

Yves Doz and Keeley Wilson

Print publication date: 2017

Print ISBN-13: 9780198777199

Published to Oxford Scholarship Online: November 2017

DOI: 10.1093/oso/9780198777199.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. Under the terms of the licence agreement, an individual user may print out a PDF of a single chapter of a monograph in OSO for personal use (for details see www.oxfordscholarship.com/page/privacy-policy).date: 18 July 2019

Toward a New Alignment?

Toward a New Alignment?

(p.133) 8 Toward a New Alignment?

Keeley Wilson

Oxford University Press

This chapter begins with the arrival of Nokia’s first non-Finnish CEO and his frank assessment of Nokia’s situation being akin to a man on a burning oil platform. It describes his strategy to form an alliance with Microsoft in a bid to create a third ecosystem to compete against Apple and Android. This strategy rapidly failed, leading to significant losses and the ultimate demise of Nokia’s phone business with its sale to Microsoft. The chapter also describes how, under new chairmanship, the board began to play a much stronger strategic role which resulted in the rebirth of Nokia as one of the world’s leading telecoms infrastructure players.

Keywords:   three-pillar strategy, Microsoft alliance, redundancies, governance, board, divestment, acquisitions

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .