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Biology and Conservation of Musteloids$
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David W. Macdonald, Chris Newman, and Lauren A. Harrington

Print publication date: 2017

Print ISBN-13: 9780198759805

Published to Oxford Scholarship Online: January 2018

DOI: 10.1093/oso/9780198759805.001.0001

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Beneath the umbrella: conservation out of the limelight

Beneath the umbrella: conservation out of the limelight

Chapter:
(p.543) Chapter 30 Beneath the umbrella: conservation out of the limelight
Source:
Biology and Conservation of Musteloids
Author(s):

David W. Macdonald

Chris Newman

Lauren A. Harrington

Publisher:
Oxford University Press
DOI:10.1093/oso/9780198759805.003.0030

The concluding chapter of this book poses the question: what is special about the musteloids in the context of promoting their conservation. Ranking species on their public appeal, most musteloids score relatively poorly as ambassadors, or flagships, for conservation compared with, for example, big cats. There are individual exceptions (many of the otters, for example, and the endangered ‘celebrity’ species, such as black-footed ferrets or red pandas), and some have potential as umbrella species due to their range overlap with other threatened mammals. The chapter explores if and how musteloids contribute to ecosystem services, and thus their utility value, and assesses the potential for identifying priorities for conservation action (in terms of both priority species and priority countries). The conservation needs of musteloids are varied, and these are not the only important considerations, but they illustrate some of the complexity that is involved.

Keywords:   ambassador, flagship, charisma, umbrella, ecosystem services, ecosystem functions, priorities, conservation

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