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The Bible and FeminismRemapping the Field$
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Yvonne Sherwood

Print publication date: 2017

Print ISBN-13: 9780198722618

Published to Oxford Scholarship Online: January 2018

DOI: 10.1093/oso/9780198722618.001.0001

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Material World: Gender and the Bible in Evangelical Purity Culture

Material World: Gender and the Bible in Evangelical Purity Culture

Chapter:
(p.608) Chapter 33 Material World: Gender and the Bible in Evangelical Purity Culture
Source:
The Bible and Feminism
Author(s):

Sara Moslener

Publisher:
Oxford University Press
DOI:10.1093/oso/9780198722618.003.0034

For evangelical adolescents living in the United States, the material world of commerce and sexuality is fraught with danger. Contemporary movements urge young people to embrace sexual purity and abstinence before marriage and eschew the secular pressures of modern life. And yet, the sacred text that is used to authorize these teachings betrays evangelicals’ long-standing ability to embrace the material world for spiritual purposes. Bibles marketed to teenage girls, including those produced by and for sexual purity campaigns, make use of prevailing trends in bible marketing. By packaging the message of sexual purity and traditional gender roles into a sleek modern day apparatus, American evangelicals present female sexual restraint as the avant-garde of contemporary, evangelical orthodoxy.

Keywords:   twentieth-century evangelicalism, material culture, adolescence, sexual purity

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