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Profits and SustainabilityA History of Green Entrepreneurship$
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Geoffrey Jones

Print publication date: 2017

Print ISBN-13: 9780198706977

Published to Oxford Scholarship Online: May 2017

DOI: 10.1093/oso/9780198706977.001.0001

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Can Finance Change the World?

Can Finance Change the World?

(p.270) 7 Can Finance Change the World?
Profits and Sustainability

Geoffrey Jones

Oxford University Press

This chapter explores the creation of a set of institutions which launched new financial products to deliver capital and address risk in green businesses. It explores the creation of social banks such as Triodis, Socially Responsible Investment houses such as Trillium Asset Management and Jupiter Ecology Fund, and Impact Investors such as EcoEnterprises. The outcomes were positive, but not yet transformational. Social banking and impact investment remained small. SRI funds were larger but the execution of many such SRI funds was such that the industry symbolized the contested nature of sustainability. The SRI industry also spawned influential institutions, including CERES, environmental reporting, and sustainability indexes. Environmental reporting in particular spread to many large corporations, but there were many uncertainties concerning what was being reported and how to interpret it.

Keywords:   impact investing, sustainable finance, social banks, Global Reporting Initiative, socially responsible investing, environmental reporting

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