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Profits and SustainabilityA History of Green Entrepreneurship$
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Geoffrey Jones

Print publication date: 2017

Print ISBN-13: 9780198706977

Published to Oxford Scholarship Online: May 2017

DOI: 10.1093/oso/9780198706977.001.0001

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Accidental Sustainability

Accidental Sustainability

Waste and Tourism as Green Businesses

(p.136) 4 Accidental Sustainability
Profits and Sustainability

Geoffrey Jones

Oxford University Press

This chapter examines green entrepreneurship in the waste and tourist industries before 1980. Both industries were products of economic success, but had bad environmental outcomes. In both industries the profit motive of conventional business was preeminent. Green entrepreneurs were few and far between, although they were also not entirely absent. In the waste industry, even before the 1920s, a handful of entrepreneurs developed clear ecological arguments, and basic processes for sorting and recycling waste materials still used today. In tourism, railroad companies and other conventional businesses sometimes played proactive roles in seeking to prevent environmental despoliation. Later proto eco-tourism businesses were created.

Keywords:   waste management, tourism, eco-tourism, recycling, green entrepreneurship

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