Jump to ContentJump to Main Navigation
Profits and SustainabilityA History of Green Entrepreneurship$
Users without a subscription are not able to see the full content.

Geoffrey Jones

Print publication date: 2017

Print ISBN-13: 9780198706977

Published to Oxford Scholarship Online: May 2017

DOI: 10.1093/oso/9780198706977.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 28 January 2020

Conclusion

Conclusion

Chapter:
(p.387) 10 Conclusion
Source:
Profits and Sustainability
Author(s):

Geoffrey Jones

Publisher:
Oxford University Press
DOI:10.1093/oso/9780198706977.003.0011

This chapter reviews the history of green entrepreneurship, arguing that green entrepreneurship was shaped by four different temporal contexts between the mid-nineteenth century and the present day. Although there were significant achievements over the entire period, it was only in the most recent era that green business achieved legitimacy and scale. Green entrepreneurs often had religious and ideological motivations, but they were shaped by their institutional and temporal context. They created new markets and categories through selling their ideas and products, and by imagining the meaning of sustainability. They faced hard challenges, which encouraged clustering which provided proximity advantages and higher trust levels. Combining profits and sustainability has always been difficult, and the spread of corporate environmentalism in recent decades has not helped. Although commercial success often eluded pioneers, by a willingness to think outside of traditional boxes, they have opened up new ways of thinking about sustainability.

Keywords:   organic food, ecological architecture, solar energy, wind energy, green entrepreneurship, eco-tourism

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .