Jump to ContentJump to Main Navigation
Profits and SustainabilityA History of Green Entrepreneurship$
Users without a subscription are not able to see the full content.

Geoffrey Jones

Print publication date: 2017

Print ISBN-13: 9780198706977

Published to Oxford Scholarship Online: May 2017

DOI: 10.1093/oso/9780198706977.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 22 January 2020

Corporate Environmentalism and the Boundaries of Sustainability

Corporate Environmentalism and the Boundaries of Sustainability

Chapter:
(p.356) 9 Corporate Environmentalism and the Boundaries of Sustainability
Source:
Profits and Sustainability
Author(s):

Geoffrey Jones

Publisher:
Oxford University Press
DOI:10.1093/oso/9780198706977.003.0010

This chapter examines the greening of large conventional firms since 1980, the acquisition of many green entrepreneurial firms, and the rise of “greenwashing.” While noting that this development appeared to signal the success of green business, and the scaling needed for sustainability to make a real impact, there were also major problems. In particular, there were frequent and large gaps between corporate rhetoric and reality, threatening consumer disillusion and making it harder for more genuinely green firms to make their distinctive case. Corporate environmentalism was also constrained by the huge pressure on firms to meet quarterly returns, making it hard for large corporations to pursue truly radical sustainability strategies.

Keywords:   corporate environmentalism, greenwashing, quarterly capitalism, sustainability, green business

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .