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Reform as RoutineOrganizational Change and Stability in the Modern World$
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Nils Brunsson

Print publication date: 2009

Print ISBN-13: 9780198296706

Published to Oxford Scholarship Online: October 2017

DOI: 10.1093/oso/9780198296706.001.0001

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The Standardization of Organizational Forms as a Cropping‐up Process

The Standardization of Organizational Forms as a Cropping‐up Process

Chapter:
(p.105) 6 The Standardization of Organizational Forms as a Cropping‐up Process
Source:
Reform as Routine
Author(s):

Nils Brunsson

Publisher:
Oxford University Press
DOI:10.1093/oso/9780198296706.003.0006

A key argument in institutional theories of organization is that organizational forms are strongly influenced by widely held norms and ideas about the kind of organizational forms that are natural, correct, or desirable. Norms and ideas held in common constitute a major impetus to standardization; they promote similarities in many organizations, even those which conduct quite different types of production but which operate within the same culture or the same field. This chapter presents a ‘cropping-up’ model of standardization. It discusses the basic concepts underlying a ‘cropping-up’ model: forms, reforms, and organizational discourse. It describes how organizational forms are determined by the interaction between general discourse and local reform cycles. Finally, it the way in which local reforms may affect the norms expressed in the general discourse.

Keywords:   organizational forms, cropping-up model, standardization, ideas, norms, organizational model

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