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The CDC Field Epidemiology Manual$
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Sonja A. Rasmussen and Richard A. Goodman

Print publication date: 2019

Print ISBN-13: 9780190933692

Published to Oxford Scholarship Online: August 2019

DOI: 10.1093/oso/9780190933692.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 09 December 2019

Communicating During an Outbreak or Public Health Investigation

Communicating During an Outbreak or Public Health Investigation

(p.243) 12 Communicating During an Outbreak or Public Health Investigation
The CDC Field Epidemiology Manual

Abbigail J. Tumpey

David Daigle

Glen Nowak

Oxford University Press

Effective communication during an outbreak or public health investigation is crucial for fostering adoption of public health recommendations and minimizing or preventing harm. During outbreaks, a comprehensive communication strategy integrating news media, social media, and partner engagement is essential for reaching affected persons and for keeping everyone informed about public health actions and recommendations. The strategies outlined in this chapter are the foundation for rapidly and effectively conveying information and public health recommendations to the persons at risk, the media, and the different entities involved in the response. Regardless of the public health event’s cause, core communication actions and steps will be similar; however, in every outbreak or public health investigation, perceptions and needs will vary among target audiences, partners (i.e., persons or organizations that can play a role in the crisis response), and persons or organizations with a connection or interest in the outbreak (stakeholders).

Keywords:   communication, interviews, news media, health communication, public perception, social media, risk communication, communication strategy

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