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The Aesthetic Animal$
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Henrik Hogh-Olesen

Print publication date: 2018

Print ISBN-13: 9780190927929

Published to Oxford Scholarship Online: September 2018

DOI: 10.1093/oso/9780190927929.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 10 December 2019

The Woman in Red and the Man with the Chrome-Plated Wheels

The Woman in Red and the Man with the Chrome-Plated Wheels

Aesthetics and Key Stimuli in the Human World

Chapter:
(p.53) 4 The Woman in Red and the Man with the Chrome-Plated Wheels
Source:
The Aesthetic Animal
Author(s):

Henrik Hogh-Olesen

Publisher:
Oxford University Press
DOI:10.1093/oso/9780190927929.003.0005

Chapter 4 looks at how key stimuli and brain programming affect our own species’ aesthetics and determine which shapes, colors, and landscapes humans are attracted to and consider beautiful. Like other animals, people are predisposed to respond to certain key stimuli, which have been associated with an expectation of functionality, fitness, and increased well-being. In other words, the perception of beauty represents a strong internal indicator, which it pays to be guided by in order to gain various benefits. In this investigation, the chapter enters the micro-processes of artistic creation. It looks at the aesthetic effects that make up an artwork and at the understanding of why something captivates and fascinates people. The right embellishment can transform a trivial everyday object into an overwhelming power object—a kind of fetish that means the world to us and costs a fortune. How does something like this happen?

Keywords:   beauty, color, fetish, fetishism, fitness indicator, hip-to-waist ratio, HWR, innate sensibilities, key stimuli, power objects

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