Pathways of Persuasion
Changes in attitudes, values, and beliefs about the many manifestations of violence against women are a necessary complement to globalizing rights standards, law enforcement, public policy, and grassroots empowerment. In Chapter 10, we will analyze the requisites and results of campaigns for norm change in women’s agency, masculine identities, and sexual self-determination. Communication campaigns aim to reshape community consciousness of gender regimes in South Africa, India, and Brazil. Global programs adopted by local movements promote women’s agency and empowerment to resist violence in India and Pakistan. Both global programs and transnational coalitions work to engage men and transform violent masculinities in India, South Africa, and Brazil. Finally, we will trace a variety of civil society cultural initiatives asserting sexual self-determination in Mexico, Pakistan, Russia, Ukraine, and China.
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