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The Struggle for Freedom from FearContesting Violence against Women at the Frontiers of Globalization$
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Alison Brysk

Print publication date: 2018

Print ISBN-13: 9780190901516

Published to Oxford Scholarship Online: September 2018

DOI: 10.1093/oso/9780190901516.001.0001

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Norm Change

Norm Change

Pathways of Persuasion

Chapter:
(p.241) 10 Norm Change
Source:
The Struggle for Freedom from Fear
Author(s):

Alison Brysk

Publisher:
Oxford University Press
DOI:10.1093/oso/9780190901516.003.0010

Changes in attitudes, values, and beliefs about the many manifestations of violence against women are a necessary complement to globalizing rights standards, law enforcement, public policy, and grassroots empowerment. In Chapter 10, we will analyze the requisites and results of campaigns for norm change in women’s agency, masculine identities, and sexual self-determination. Communication campaigns aim to reshape community consciousness of gender regimes in South Africa, India, and Brazil. Global programs adopted by local movements promote women’s agency and empowerment to resist violence in India and Pakistan. Both global programs and transnational coalitions work to engage men and transform violent masculinities in India, South Africa, and Brazil. Finally, we will trace a variety of civil society cultural initiatives asserting sexual self-determination in Mexico, Pakistan, Russia, Ukraine, and China.

Keywords:   human rights, gender violence, norms, engaging men, women’s agency, communication campaigns, rape culture

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