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Choice MattersHow Healthcare Consumers Make Decisions (and Why Clinicians and Managers Should Care)$
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Gordon Moore, John A. Quelch, and Emily Boudreau

Print publication date: 2018

Print ISBN-13: 9780190886134

Published to Oxford Scholarship Online: July 2018

DOI: 10.1093/oso/9780190886134.001.0001

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The Decision-Making Process

The Decision-Making Process

(p.103) 4 The Decision-Making Process
Choice Matters

Gordon Moore

John A. Quelch

Emily Boudreau

Oxford University Press

Even seemingly mundane decisions involve a fair amount of individual decision-making. Chapter 4 takes a closer look at the consumer decision-making process, considering (1) the process itself; (2) the individuals and groups that make up the decision-making unit; and (3) other common factors that affect decision-making. How people make healthcare decisions, and how quickly they make them, varies greatly depending on a large range of factors, with cultural, economic, psychological, and social influences affecting the outcome at each step. This chapter reviews each of these areas in greater depth and also explores how and why the decision-making process often breaks down in healthcare markets today.

Keywords:   decision-making, process, decision-making unit, bias, healthcare markets

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