Jump to ContentJump to Main Navigation
The Branding of Right-Wing ActivismThe News Media and the Tea Party$
Users without a subscription are not able to see the full content.

Khadijah Costley White

Print publication date: 2018

Print ISBN-13: 9780190879310

Published to Oxford Scholarship Online: September 2018

DOI: 10.1093/oso/9780190879310.001.0001

Show Summary Details
Page of

PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2020. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 15 July 2020

Conclusion

Conclusion

Boundaries Blurred

Chapter:
(p.182) Conclusion
Source:
The Branding of Right-Wing Activism
Author(s):

Khadijah Costley White

Publisher:
Oxford University Press
DOI:10.1093/oso/9780190879310.003.0005

I conclude that the press played much more than an instrumental role in relaying the Tea Party brand and that this study highlights the specific ways in which the distinctions between campaigners, political strategists, and news media professionals are becoming increasingly irrelevant. At its core, the Tea Party news story was a narrative that questioned authenticity in a branding environment, a cultural text indicative of a period marked by skepticism, terrorism, anxiety, and doubt about both the virtual and physical worlds (and their interplay). These news narratives provide insight into American culture and expose the function of the press and political news in an era marked by advances in digital technology and media segmentation.

Keywords:   Donald Trump, authenticity, branding, politics, journalism, news, social movement, Tea Party

Oxford Scholarship Online requires a subscription or purchase to access the full text of books within the service. Public users can however freely search the site and view the abstracts and keywords for each book and chapter.

Please, subscribe or login to access full text content.

If you think you should have access to this title, please contact your librarian.

To troubleshoot, please check our FAQs , and if you can't find the answer there, please contact us .