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The Branding of Right-Wing ActivismThe News Media and the Tea Party$
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Khadijah Costley White

Print publication date: 2018

Print ISBN-13: 9780190879310

Published to Oxford Scholarship Online: September 2018

DOI: 10.1093/oso/9780190879310.001.0001

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Boundaries Blurred

(p.182) Conclusion
The Branding of Right-Wing Activism

Khadijah Costley White

Oxford University Press

I conclude that the press played much more than an instrumental role in relaying the Tea Party brand and that this study highlights the specific ways in which the distinctions between campaigners, political strategists, and news media professionals are becoming increasingly irrelevant. At its core, the Tea Party news story was a narrative that questioned authenticity in a branding environment, a cultural text indicative of a period marked by skepticism, terrorism, anxiety, and doubt about both the virtual and physical worlds (and their interplay). These news narratives provide insight into American culture and expose the function of the press and political news in an era marked by advances in digital technology and media segmentation.

Keywords:   Donald Trump, authenticity, branding, politics, journalism, news, social movement, Tea Party

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