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The Normative Animal?On the Anthropological Significance of Social, Moral, and Linguistic Norms$
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Neil Roughley and Kurt Bayertz

Print publication date: 2019

Print ISBN-13: 9780190846466

Published to Oxford Scholarship Online: July 2019

DOI: 10.1093/oso/9780190846466.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 17 September 2019

On the Identification and Analysis of Social Norms and the Heuristic Relevance of Deviant Behaviour

On the Identification and Analysis of Social Norms and the Heuristic Relevance of Deviant Behaviour

Chapter:
(p.101) 5 On the Identification and Analysis of Social Norms and the Heuristic Relevance of Deviant Behaviour
Source:
The Normative Animal?
Author(s):

Karl Mertens

Publisher:
Oxford University Press
DOI:10.1093/oso/9780190846466.003.0005

The chapter shows that a conceptual and phenomenologically grounded approach to social norms provides useful insights into the question of whether normativity is an exclusively human phenomenon. Social norms are to be distinguished from social rules like conventions, customs, moral norms, and institutional norms. The exact character of social norms is revealed most clearly in cases of transgression, i.e. by considering social reactions to persons disobeying or violating what is requested on a normative level. In these contexts, it also becomes clear that one becomes explicitly aware of pre-existing social norms through sanctions against norm-deviant behaviour. Since sanctions need not be verbal, they make it possible to consider cases of social normativity also in the area of animal behaviour. In its analysis of norm-deviant behaviour, the chapter integrates both holistic and individualistic methodologies.

Keywords:   social norms, sanctions, social behaviour, norm-deviant behaviour, holistic account, individualistic account

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