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The Handbook of Culture and Psychology$
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David Matsumoto and Hyisung C. Hwang

Print publication date: 2019

Print ISBN-13: 9780190679743

Published to Oxford Scholarship Online: July 2019

DOI: 10.1093/oso/9780190679743.001.0001

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PRINTED FROM OXFORD SCHOLARSHIP ONLINE (www.oxfordscholarship.com). (c) Copyright Oxford University Press, 2019. All Rights Reserved. An individual user may print out a PDF of a single chapter of a monograph in OSO for personal use. date: 21 October 2019

Traveling from the Past into the Future of Cross-Cultural Psychology

Traveling from the Past into the Future of Cross-Cultural Psychology

A Personal-Scientific Journey

Chapter:
(p.45) 2 Traveling from the Past into the Future of Cross-Cultural Psychology
Source:
The Handbook of Culture and Psychology
Author(s):

Michael Harris Bond

Publisher:
Oxford University Press
DOI:10.1093/oso/9780190679743.003.0002

This chapter is a personal synthesis of the past five decades of research efforts to understand cultural influences on individual social-personality processes and outcomes. The author identifies four developmental stages in refining our conceptualization of how culture impacts upon individual functioning and discusses problems associated with each stage: in the Eureka Stage, cross-cultural researchers documented average differences between samples from two or occasionally more cultural groups and speculated about reasons for these differences. In the Mercator Stage, psychological measures taken from many cultural groups were averaged then factor analyzed to provide culture-level mappings of groups. In the Psychological Unpackaging Stage, cultural differences in psychological measures were shown to be associated with personality differences distinguishing the cultural groups. In the Cross-Level Stage, sufficient numbers of cultural groups have been assessed to enable empirical evidence to indicate what features of the cultures involved might influence the psychological processes and outcomes examined. Increasingly, individuals are treated as polycultural, introducing further complexity into research on culture’s influence.

Keywords:   Eureka Stage, Mercator Stage, Unpackaging Stage, Cross-Level Stage, polyculturalism

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