In the Eye of the Beholder
In the Eye of the Beholder
American Perceptions of Obama’s Race
This chapter evaluates how Americans racially classify others and how this process of racial classification might vary across individuals. The case examined in this chapter are voter perceptions of President Barack Obama’s race. Data show that although Obama self-identifies as (only) African American, the majority of voters describe Obama as a mixed-race person. At the same time, racial classification is found to vary depending on the respondent’s race and so analyses are offered that compare white, black, and Latino perception of Obama’s race. The second half of the chapter assesses the possible political implications of perceiving Obama as black compared to perceiving Obama as mixed race. Data show that voters who perceive Obama as black evaluate the president differently than voters who perceive Obama as mixed race.
Keywords: Obama, white, black, Latino, mixed race, presidential evaluation, campaigns and elections, political candidate, perception
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