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Affective Determinants of Health Behavior$
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David M. Williams, Ryan E. Rhodes, and Mark T. Conner

Print publication date: 2018

Print ISBN-13: 9780190499037

Published to Oxford Scholarship Online: May 2018

DOI: 10.1093/oso/9780190499037.001.0001

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Experiential Attitude and Anticipated Affect

Experiential Attitude and Anticipated Affect

Chapter:
(p.48) 3 Experiential Attitude and Anticipated Affect
Source:
Affective Determinants of Health Behavior
Author(s):

Mark T. Conner

Publisher:
Oxford University Press
DOI:10.1093/oso/9780190499037.003.0003

Recent research has explored the effects of two affective influences within models such as the theory of planned behavior and reasoned action approach: experiential attitude and anticipated affect. Both refer to perceptions of future affect, that is, cognitively mediated affect. Primary studies and meta-analytic reviews supporting the role of these two affective variables on health behavior are presented. The correlational data use prospective designs and control for other health cognitions and past behavior. The experimental data also explore whether the affective variables mediate the impact of the “affective intervention” on behavior. Strong support is found across studies for both experiential attitude and anticipated affect as important determinants of health behaviors even when controlling for other health cognitions and past behavior. The need for further experimental studies with objective measures of health behavior is noted. Further the testing of the combined effects of manipulating both affective variables is highlighted for further attention.

Keywords:   experiential attitude, anticipated affect, intention, health behavior, cognitive mediation

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