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The Long Southern Strategy – How Chasing White Voters in the South Changed American Politics - Oxford Scholarship Online
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The Long Southern Strategy: How Chasing White Voters in the South Changed American Politics

Angie Maxwell and Todd Shields

Abstract

Beginning with Barry Goldwater’s Operation Dixie in 1964, the Republican Party targeted disaffected white voters in the Democratic stronghold of the American South. To realign these voters with the GOP, the party capitalized on white racial angst that threatened southern white control. However—and this is critical—that decision was but one in a series of decisions the GOP made not just on race, but on feminism and religion as well, in what is called here the “Long Southern Strategy.” In the wake of Second-Wave Feminism, the GOP dropped the Equal Rights Amendment from its platform and promoted ... More

Keywords: southern strategy, Racial Resentment, post-racial America, southern white identity, Modern Sexism, gender gap, Second-Wave Feminism, social conservatism, Christian nationalism, 2016 election

Bibliographic Information

Print publication date: 2019 Print ISBN-13: 9780190265960
Published to Oxford Scholarship Online: August 2019 DOI:10.1093/oso/9780190265960.001.0001

Authors

Affiliations are at time of print publication.

Angie Maxwell, author
Diane D. Blair Professor of Southern Studies and an Assistant Professor of Political Science, University of Arkansas

Todd Shields, author
Professor of Political Science, University of Arkansas