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Understanding Focus Group Discussions - Oxford Scholarship Online
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Understanding Focus Group Discussions

Monique M. Hennink


This book addresses the challenges associated with conducting and writing focus group research. It provides detailed guidance on the practical and theoretical considerations in conducting focus group discussions. The author describes how a methodology section is read and evaluated by others, such as journal reviewers or thesis advisors. The book provides readers with guidance on specific aspects of presenting research findings, such as structuring narrative accounts, developing an argument, using quotations, reporting focus group interaction, visual presentation formats, and strategies for gro ... More

Keywords: focus group research, focus group discussion, presenting research findings, assessing scientific rigor, field research, qualitative research, research design, methodology

Bibliographic Information

Print publication date: 2014 Print ISBN-13: 9780199856169
Published to Oxford Scholarship Online: March 2015 DOI:10.1093/acprof:osobl/9780199856169.001.0001


Affiliations are at time of print publication.

Monique M. Hennink, author
Rollins School of Public Health, Emory University, Atlanta, GA, Associate Professor of Public Health