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Most Underappreciated50 Prominent Social Psychologists Describe Their Most Unloved Work$
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Robert Arkin

Print publication date: 2011

Print ISBN-13: 9780199778188

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:osobl/9780199778188.001.0001

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“Risky Business”

“Risky Business”

On the Adventures of Simultaneously Manipulating Sexual Arousal and Intoxication

Chapter:
(p.241) “Risky Business”
Source:
Most Underappreciated
Author(s):

Mark P. Zanna

Publisher:
Oxford University Press
DOI:10.1093/acprof:osobl/9780199778188.003.0048

Mark P. Zanna reflects on his most underappreciated work: a study on the link between sexual arousal and intoxication. Applying Claude Steele's “alcohol myopia” theory (the notion that intoxication reduces cognitive capacity so that individuals are influenced primarily by cues that are momentarily salient), Zanna performed a “safe sex” experiment to examine why men who claim to always use condoms do not always do so when intoxicated, and why men who claim they would never engage in date rape might actually do so when intoxicated.

Keywords:   Mark P. Zanna, sexual arousal, intoxication, Claude Steele, alcohol myopia theory, safe sex, condoms, date rape

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