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Most Underappreciated50 Prominent Social Psychologists Describe Their Most Unloved Work$
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Robert Arkin

Print publication date: 2011

Print ISBN-13: 9780199778188

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:osobl/9780199778188.001.0001

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The Bearable Lightness of Impact

The Bearable Lightness of Impact

Chapter:
(p.181) The Bearable Lightness of Impact
Source:
Most Underappreciated
Author(s):

Tom Gilovich

Publisher:
Oxford University Press
DOI:10.1093/acprof:osobl/9780199778188.003.0035

Tom Gilovich reflects on his most underappreciated work: a paper on priming that examined whether irrelevant features of a decision context can trigger associations to a previous episode and bias how the current decision is approached. Gilovich's study has an interesting parallel to the work on the influence of emotion on judgment. Despite being referenced in the social psychology literature, the paper has been ignored.

Keywords:   Tom Gilovich, priming, decision, emotion, judgment, social psychology

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