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The Oxford History of Popular Print CultureVolume Six: US Popular Print Culture 1860-1920$
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Christine Bold

Print publication date: 2011

Print ISBN-13: 9780199234066

Published to Oxford Scholarship Online: March 2015

DOI: 10.1093/acprof:osobl/9780199234066.001.0001

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American Advertising

American Advertising

A Poem for Every Product

Chapter:
(p.133) Chapter 7 American Advertising
Source:
The Oxford History of Popular Print Culture
Author(s):

Cary Nelson

Mike Chasar

Publisher:
Oxford University Press
DOI:10.1093/acprof:osobl/9780199234066.003.0008

This chapter examines the advent of brand-name advertising in the United States in the period 1860–1920, with particular reference to advertising poems. It first looks at the origins of brand-name advertising, starting with Hugh W. Hill’s invention called ‘hog ringer’, and the wide-scale corporatisation of advertising. It then considers the use of poetry and parody in advertising a variety of products, including patent medicines, along with Palmer Cox’s advertising campaigns and the soap wars among advertisers. Finally, it assesses the impact of brand-name advertising on the marketplace, popular culture, and modernism.

Keywords:   brand-name advertising, Hugh W. Hill, hog ringer, poetry, parody, patent medicines, Palmer Cox, soap, popular culture, modernism

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