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The Psychology of Green Organizations$
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Jennifer L. Robertson and Julian Barling

Print publication date: 2015

Print ISBN-13: 9780199997480

Published to Oxford Scholarship Online: June 2015

DOI: 10.1093/acprof:oso/9780199997480.001.0001

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Sustainable Innovation at Interface

Sustainable Innovation at Interface

Workplace Pro-Environmental Behavior as a Collective Driver for Continuous Improvement

Chapter:
(p.350) 15 (p.351) Sustainable Innovation at Interface
Source:
The Psychology of Green Organizations
Author(s):

Steve Kennedy

Gail Whiteman

Amanda Williams

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199997480.003.0015

Research to date on workplace pro-environmental behavior (WPEB) has focused primarily on identifying its individual antecedents at the micro-organizational behavioral level using a social psychology perspective. Although valuable, this chapter adopts a more sociological perspective to give attention to the interaction between organizational context and WPEBs. Through qualitative investigation of the WPEBs of innovation team members at Interface’s European headquarters in the Netherlands, this case study offers insights to the individual and organizational determinants of WPEB. Our results illustrate how an organization-wide set of WPEBs can lead to deep, transformational change toward sustainability both within and beyond the company. To help guide future research, this chapter presents a conceptual model of transformative WPEB at the organizational level to capture the upward spiral of individual WPEBs, which link together through a process of social diffusion between individuals, the organization structure and routines, and value chain actors.

Keywords:   case study, innovation, interface, sustainability, workplace pro-environmental behavior

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