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Tweeting to PowerThe Social Media Revolution in American Politics$
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Jason Gainous and Kevin M. Wagner

Print publication date: 2013

Print ISBN-13: 9780199965076

Published to Oxford Scholarship Online: January 2014

DOI: 10.1093/acprof:oso/9780199965076.001.0001

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Social Media—The New Dinner Table?

Social Media—The New Dinner Table?

(p.1) 1 Social Media—The New Dinner Table?
Tweeting to Power

Jason Gainous

Kevin M. Wagner

Oxford University Press

This chapter lays the predicate for the measures and models in this book. This chapter reviews the growth and impact of the Internet and online social media on the American political system. The chapter sets forth the theory that social media changes two vital elements of the political learning process. First, by allowing the consumer to pick their own network of communication, social media allows citizens to self-select their content in a way that avoids any disagreeable ideas or interpretations. Second, the networks themselves exist outside the traditional media machine, allowing political actors—including parties and candidates—to shape and dictate their content.

Keywords:   social media, Internet, Pew, Facebook, Twitter, gatekeeper, digital, network, candidates

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