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Prosocial DevelopmentA Multidimensional Approach$
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Laura M. Padilla-Walker and Gustavo Carlo

Print publication date: 2014

Print ISBN-13: 9780199964772

Published to Oxford Scholarship Online: April 2014

DOI: 10.1093/acprof:oso/9780199964772.001.0001

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Sweetness on the Screen

Sweetness on the Screen

A Multidimensional View of Prosocial Behavior in Media

Chapter:
(p.156) 8 Sweetness on the Screen
Source:
Prosocial Development
Author(s):

Sarah M. Coyne

Nathan J. Smith

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199964772.003.0008

This chapter focuses on portrayals of and effects of viewing prosocial behavior in the media. Such behavior is examined using a multidimensional approach, focusing on different contexts, targets, and motivations. A developmental approach is also provided when examining media effects. Though there is little research on prosocial behavior in the media, the research reviewed here suggests that prosocial behavior is common in the media and viewing is associated with positive outcomes for children, adolescents, emerging adults, and adults. Future research is discussed, focusing on how to examine this construct in the media in a multidimensional fashion.

Keywords:   prosocial behavior, media, helping, television, socialization, multidimensional

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