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Roadshow!The Fall of Film Musicals in the 1960s$
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Matthew Kennedy

Print publication date: 2014

Print ISBN-13: 9780199925674

Published to Oxford Scholarship Online: January 2017

DOI: 10.1093/acprof:oso/9780199925674.001.0001

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Acts of Faith

Acts of Faith

Chapter:
(p.218) Chapter 17 Acts of Faith
Source:
Roadshow!
Author(s):

Matthew Kennedy

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199925674.003.0017

This chapter offers continued reporting on the prolonged recession in Hollywood. United Artists became the last studio to invest in roadshow musicals by purchasing the rights to two 1960s Broadway hits: Fiddler on the Roof and Man of La Mancha. Fiddler went into production first, and was given a huge budget of $8 million. Guiding it as producer and director was Norman Jewison, who immersed himself in the project. Buoyed by a brilliant marketing campaign, Fiddler became a huge box office success. The film version of the Broadway musical Cabaret was made with a relatively tight budget, and was directed by Sweet Charity’s Bob Fosse. Opening just three months after Fiddler, and similarly blessed with shrewd marketing, Cabaret emerged as a spectacular and unlikely triumph. It had a unique structure, overcoming the artificiality that had been inherent in the film musical. It suggested new directions for the genre.

Keywords:   United Artists, Arthur Krim, Fiddler on the Roof, Norman Jewison, Topol, Cabaret, Bob Fosse, Liza Minnelli

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