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Counting AmericansHow the US Census Classified the Nation$
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Paul Schor

Print publication date: 2017

Print ISBN-13: 9780199917853

Published to Oxford Scholarship Online: July 2017

DOI: 10.1093/acprof:oso/9780199917853.001.0001

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Ethnic Marketing of Population Statistics

Ethnic Marketing of Population Statistics

Chapter:
(p.256) 20 Ethnic Marketing of Population Statistics
Source:
Counting Americans
Author(s):

Paul Schor

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199917853.003.0021

This chapter discusses the Census Bureau’s external relations. It covers the publicity programs directed specifically toward ethnic groups; the agency’s use of marketing techniques for targeted campaigns and tools such as photography, films, and radio; the wide public outreach achieved by presidential proclamations announcing the date of each census; the positive experiences of census agents in the field; the agency’s provision of personal information to the FBI or to other government agencies despite the existence of confidentiality clauses; and the Census Bureau’s active participation in discrimination against and persecution of US residents via the deportation of Americans of Japanese origin after the attack on Pearl Harbor.

Keywords:   Census Bureau, external relations, US census, publicity, ethnic groups, Pearl Harbor, discrimination, Japanese Americans, deportation

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