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The Beauty TradeYouth, Gender, and Fashion Globalization$
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Angela B. McCracken

Print publication date: 2014

Print ISBN-13: 9780199908066

Published to Oxford Scholarship Online: April 2014

DOI: 10.1093/acprof:oso/9780199908066.001.0001

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Princess Dresses, Sexy Dances, and Eye Shadow: The Construction of a Global Political Economy of Beauty Through a Makeover

Princess Dresses, Sexy Dances, and Eye Shadow: The Construction of a Global Political Economy of Beauty Through a Makeover

Chapter:
(p.78) Chapter 3 Princess Dresses, Sexy Dances, and Eye Shadow: The Construction of a Global Political Economy of Beauty Through a Makeover
Source:
The Beauty Trade
Author(s):

Angela B. V. McCracken

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199908066.003.0004

This chapter argues that the production of feminine beauty is both shaping and being shaped by the global political economy of beauty. Through the lenses of the quinceañera ball gown, dance performance, and cosmetics, this chapter explores how specific beautification processes are tied to global economies. The chapter employs Peterson’s reproductive, productive, and virtual (RPV) framing of global political economy to demonstrate the diversity of dimensions to the quince beautification economy. The chapter finds that increasing individualization and commercialization of the tradition enables and encourages diverse approaches to the celebration of the fifteen-year milestone. And yet the channels of production and reproduction in the celebration continue to reinforce religious- and patriarchal family-based norms of hierarchy. The beautification of the quinceañera also sheds light on the gendered processes of globalization. The globalization of the beautifying industries is successful in large part due to gendered production, reproduction, and consumption.

Keywords:   global political economy, Peterson, RPV framing, quinceañera, beautification, dance, cosmetics, gendered globalization

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