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Cultural ModelsGenesis, Methods, and Experiences$
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Giovanni Bennardo and Victor de Munck

Print publication date: 2013

Print ISBN-13: 9780199908042

Published to Oxford Scholarship Online: April 2014

DOI: 10.1093/acprof:oso/9780199908042.001.0001

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Methodology in Research about Cultural Models

Methodology in Research about Cultural Models

(p.57) 4 Methodology in Research about Cultural Models
Cultural Models

Giovanni Bennardo

Victor C. de Munck

Oxford University Press

In this chapter we present and discuss the methodologies employed in search of cultural models. They range from qualitative data collections, for example ethnographic data, semistructured interviews, collection of life stories, to quantitative data collections such as free-listing tasks, sorting tasks, experimental tasks, surveys, social network surveys. Basically, three types of data are considered necessary: ethnographic, linguistic, and experimental. The analyses conducted on the data are both linguistic and statistical ones, including consensus analysis.

Keywords:   ethnography, participant observation, interview, discourse analysis, free-listing, pile sorting, consensus analysis, sampling frame, cultural domain

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