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The MoveOn EffectThe Unexpected Transformation of American Political Advocacy$
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David Karpf

Print publication date: 2012

Print ISBN-13: 9780199898367

Published to Oxford Scholarship Online: September 2012

DOI: 10.1093/acprof:oso/9780199898367.001.0001

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Political Blogs as Political Associations

Political Blogs as Political Associations

Chapter:
(p.52) 3 Political Blogs as Political Associations
Source:
The MoveOn Effect
Author(s):

David Karpf

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199898367.003.0003

Not all netroots advocacy groups mimic MoveOn’s organizational structure. Chapter 3 turns attention to a set of large-scale community blogs that function as political associations. Previous blog researchers have chiefly treated bloggers as a single population of “citizen journalists” seeking to transform the media system (Davis 2009, Perlmutter 2008, Pole 2009) or as a new set of political elites, demographically similar to their predecessors (Hindman 2009). This chapter focuses attention on the activity and operation of DailyKos.com to argue that these online advocates are using blogging to act as online organizers rather than online journalists. Using data from the Blogosphere Authority Index (Karpf 2008a, 2008b), this chapter explores the role that community blogs play in the overall ecology of netroots advocacy groups. It also confronts several longstanding mistakes made by blog researchers. Community blogs are the most-hybridized of all the new advocacy organizations, so much so that they are completely ignored by interest group scholars. The chapter emphasizes the participatory volunteer structure built into the DailyKos software platform and also points to key differences in progressive and conservative use of political blogs.

Keywords:   internet, political blogs, political advocacy, web 2.0, blogosphere, netroots

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