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The Mormon Image in the American Mind: Fifty Years of Public Perception

J.B. Haws


What do Americans think about Mormons—and why do they think what they do? This is a story where the Osmonds, the Olympics, the Tabernacle Choir, Evangelical Christians, the Equal Rights Amendment, Sports Illustrated, and even Miss America all figure into the equation. The book is punctuated by the presidential campaigns of George and Mitt Romney, four decades apart. When George Romney, former governor of Michigan and a Mormon, ran for president, he was called a political Billy Graham, admired for his personal piety and his teetotaling rectitude. When George’s son Mitt ran for president in 2008 ... More

Keywords: mormonism, mitt romney, george romney, mormon image, evangelical christian, latter-day saint, american public perception

Bibliographic Information

Print publication date: 2013 Print ISBN-13: 9780199897643
Published to Oxford Scholarship Online: January 2014 DOI:10.1093/acprof:oso/9780199897643.001.0001


Affiliations are at time of print publication.

J.B. Haws, author
Brigham Young University