This chapter examines the material impact that different fat frames have on how public policies are formulated, what forms of political action are possible, and on individual attitudes. To get at the latter, it draws on the results of several experimental studies that test how exposure to different fat frames, as communicated in news reports, affects people's attitudes about weight-based discrimination and stigma, obesity policies, weight-related health risk, and the value of size diversity. It further draws on interviews and the secondary literature to discuss the real impact these various frames are having in the world.
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