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What's Wrong with Fat?The War on Obesity and its Collateral Damage$
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Abigail Saguy

Print publication date: 2013

Print ISBN-13: 9780199857081

Published to Oxford Scholarship Online: January 2013

DOI: 10.1093/acprof:oso/9780199857081.001.0001

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Frames’ Effects

Frames’ Effects

(p.131) Chapter 5 Frames’ Effects
What's Wrong with Fat?

Abigail C Saguy

Oxford University Press

This chapter examines the material impact that different fat frames have on how public policies are formulated, what forms of political action are possible, and on individual attitudes. To get at the latter, it draws on the results of several experimental studies that test how exposure to different fat frames, as communicated in news reports, affects people's attitudes about weight-based discrimination and stigma, obesity policies, weight-related health risk, and the value of size diversity. It further draws on interviews and the secondary literature to discuss the real impact these various frames are having in the world.

Keywords:   fat frames, weight-based discrimination, obesity policies, size diversity, public policies

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