This chapter examines three ways that fatness is framed as a problem, including: the immorality frame, in which fatness is seen as a moral problem; the medical frame, in which fatness is viewed as a medical problem; and a public health crisis frame, in which corpulence is viewed as a public health crisis. It also discusses three different ways in which fatness has been framed as not a problem, including: a health at every size frame, according to which corpulence is potentially compatible with health; a beauty frame, in which fatness is seen as beautiful; and a fat rights frame, according to which weight-based discrimination, not fatness itself, is the problem. The chapter examines in detail the internal logic of each of these frames, as well as how the groups and individuals promoting each frame are situated within a larger fat field, in terms of their economic and political power.
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