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Enlisting MasculinityThe Construction of Gender in US Military Recruiting Advertising during the All-Volunteer Force$
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Melissa T. Brown

Print publication date: 2012

Print ISBN-13: 9780199842827

Published to Oxford Scholarship Online: May 2012

DOI: 10.1093/acprof:oso/9780199842827.001.0001

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Concepts and Context

Concepts and Context

Masculinity, Citizenship, and the Creation of the All-Volunteer Force

(p.18) Chapter 2 Concepts and Context
Enlisting Masculinity

Melissa T. Brown

Oxford University Press

Chapter 2 provides historical and theoretical context for the analysis of the recruiting advertisements in the subsequent chapters. It discusses the concept of masculinity and Connell’s hegemonic masculinity in particular. It explores the relationship between masculinity and military service, recognizing that military masculinity changes over time and can take a variety of forms at once, rather than being a fixed type. The chapter maps the connections among gender, military service, and citizenship in the United States, and it describes the so-called masculinity crisis that coincided with the abolition of the military draft. The chapter ends with a brief history of the all-volunteer force that introduces some of the issues raised by the end of conscription.

Keywords:   hegemonic masculinity, military masculinity, masculinity crisis, military service, gender, citizenship, conscription, all-volunteer force

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