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Principles of Social Change$
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Leonard A. Jason

Print publication date: 2013

Print ISBN-13: 9780199841851

Published to Oxford Scholarship Online: January 2013

DOI: 10.1093/acprof:oso/9780199841851.001.0001

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Means to an End

Means to an End

Chapter:
(p.109) 5Means to an End
Source:
Principles of Social Change
Author(s):

Leonard A. Jason

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199841851.003.0005

Our last principle of social change, covered in Chapter 5, involves measuring success in terms of what has been accomplished and what is still to be achieved. Multiple methods are needed to analyze both the nature of a social problem and its possible solutions. These methods include documenting changes in policy, observing changes in practice, and gathering self-reported data from people within the community. Chapter 5 also examines how these types of methods have been successfully used on an array of policy issues, including litter abatement, handicapped parking, and media-based studies. No matter what the different strategies, types of measurements must be developed to define and detect when, and if, change has occurred. In determining how and what to measure, we go straight to the source, working with community members who are directly affected by the environments being altered.

Keywords:   Program Evaluation, Policy Interventions, Second Order Change, Media interventions, Litter Abatement, Multiple Methods

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