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Digital DiscourseLanguage in the New Media$
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Crispin Thurlow and Kristine Mroczek

Print publication date: 2011

Print ISBN-13: 9780199795437

Published to Oxford Scholarship Online: January 2012

DOI: 10.1093/acprof:oso/9780199795437.001.0001

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“Stuff White People Like”: Stance, Class, Race, and Internet Commentary

“Stuff White People Like”: Stance, Class, Race, and Internet Commentary

Chapter:
(p.198) (p.199) Chapter 10 “Stuff White People Like”: Stance, Class, Race, and Internet Commentary
Source:
Digital Discourse
Author(s):

Shana Walton

Alexandra Jaffe

Publisher:
Oxford University Press
DOI:10.1093/acprof:oso/9780199795437.003.0010

This chapter analyzes the humorous blog Stuff White People Like, examining both the stances towards Whiteness taken by the author as well as the stances taken up by readers in online commentaries. The new media forum allows people who come to the site firstly to overtly display and “perform” the underlying concepts introduced but submerged by the author in his blogs; and secondly to reveal the deeply racialized discourse that permeates American society. While these activities in some ways challenge White privilege, the analysis shows that more often, using a racialized stance allows the author and readers to simultaneously parody a privileged class habitus, and participate in and benefit from it. The chapter argues that reflexivity with respect to race and class privilege is one of the central forms of cultural capital (along with esthetics) that this site offers to its readers and online discussion participants.

Keywords:   blogs, stance, Whiteness, Stuff White People Like, racial discourses

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