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Greening the Red, White, and BlueThe Bomb, Big Business, and Consumer Resistance in Postwar America$
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Thomas Jundt

Print publication date: 2014

Print ISBN-13: 9780199791200

Published to Oxford Scholarship Online: April 2014

DOI: 10.1093/acprof:oso/9780199791200.001.0001

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“Striking Back at the Goddam Sons-of-Bitches”

“Striking Back at the Goddam Sons-of-Bitches”

(p.189) 7 “Striking Back at the Goddam Sons-of-Bitches”
Greening the Red, White, and Blue

Thomas Jundt

Oxford University Press

The New Left in the sixties sought political change. The sixties counterculture instead amplified the ideas of postwar environmentalists with its emphasis on alternative consumption and lifestyles as a refuge within a mainstream culture that it felt largely powerless to change. As a result, an alternative green marketplace experienced explosive growth during the turbulent decade. The government crackdown at People’s Park in Berkeley, California in 1969 marked the beginning of the end for sixties radicalism, but the ideals of the counterculture lingered, particularly in the persistence of environmentalism. The end of the decade saw a number of environmental teach-ins, the largest of which was the national celebration of Earth Day on April 22, 1970.

Keywords:   New Left, counterculture, communes, People’s Park, organic, Earth Day

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